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The website

The workshop

A little less noise.
A useful next step.

Five questions to make the person, problem, and next step clearer. Keep the brief, or bring it into a conversation with my assistant.

01

Find the point

The one-page start.

Five questions to turn an idea into a useful starting brief.

Your working brief

THE ONE-PAGE START

For: [Who it's for]
Problem: [What's getting in their way]
Better looks like: [The outcome]
Working around: [The constraint]
Next step: [One useful action]

Answers stay here until you move them into an editable chat draft. Nothing goes to OpenAI until you press Send. Copy the brief if you want to keep it.