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The website

The person behind the work

A product mind.
A human perspective.

I'm Tom. A builder, brand thinker, and someone who likes a good question almost as much as a good answer.

Tom HartmanTom, away from the slide deck.

A few different chapters.
One common thread.

Today, I'm the Director of Product & Brand at TradersPost. My work connects the product we build with the story we tell and the experience people have along the way.

Before this chapter, I led operations at a Canadian marketing company and worked as a lead developer at a web agency. Those roles put me close to the technical details, the bigger picture, and the people trying to make it all work together.

I also spent four years doing stand-up comedy and producing live shows. It taught me a different kind of listening: paying attention to an audience, finding the point of a story, and knowing when to get out of the way.

That curiosity takes me beyond product work. The Moon Is Weird is where I follow strange lunar stories back to their sources. It might seem far from trading automation, but both ask how people find their way through a complicated subject.

The common thread is people. Understanding what matters to them, making complicated things clearer, and creating something worth their attention.

That's what this space is for: a fuller picture of the person behind the work.

How I try to show up

Standards, in the small things.

01

Make the complex clear.

A trading workflow or research trail only helps when someone can see what it means and where to go next.

02

Care about the details.

The source behind a claim, the label on a button, the final handoff: small choices shape whether people trust the whole.

03

Follow the odd question.

A question about the Moon became an editorial project. Curiosity belongs in the work, even when it takes me somewhere unexpected.

See where the thinking goes.

The projects give those ideas somewhere to live.

Explore the projects